SS 56: Embracing Your Customer’s Problems
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Understanding Internal & External Struggles
No matter what you sell, you’re in the business of solving problems for your customer. And before you can make an irresistible offer to that customer, you need to deeply understand the problems they need solved.
In this episode, I share the exact tactics for getting inside the head of your customer so that you can present the most aligned solution to their struggle. Knowing this can make all the difference in your marketing and your messaging. And it is something that every member of your marketing team needs to understand as well.
You’ll learn:
- Where to start when offering a new product or service
- The difference between what your customer needs and wants
- Why using words your target audience is familiar with matters
- How to best align your offer with the problems you solve
- And SO much more…
Resources & Links Mentioned:
Tools For Dialing In Your Messaging
Related Episodes:
Episode 53: Narrowing Your Focus
Episode 12: Handing Off Copywriting To The Team
